What used to be a simple matter of printing an ad in the newspaper and buying a billboard now requires extensive knowledge about the inner working of the internet.
For example, say you want to bring customers to your Dublin, CA dentist office. One easy way you could do this is by using Google Maps optimization. Optimizing using Google Maps Profile does two things for you: it allows customers to see your location, find you on a mobile search, and receive honest feedback about your services instantly.
Claim and Complete Your Profile: First and foremost, create and/or claim your listing! If your business profile is claimed and listed on Google Maps with other pertinent information about your services included in the correct manner, you will begin to rank higher on Google’s local results. This will mean more customer traffic and click through.
As a side note, if you have no idea what I am talking about and are confused as to what “Google Maps optimization” or “search engine rankings” means, then you may want to outsource your internet marketing campaign to a company that specializes in maps optimization. If, however, you feel comfortable tackling this Google Maps project on your own, there are a few things to keep in mind.
Be Accurate: If you are going to use Google Maps to enhance your customer base, make sure that you include only truthful information. Let’s refer to our previous example of a Dublin, CA dentist. If you want to do Google Maps optimization correctly, include a proper business name, phone number, and street address. If you include other information, such as hours of operation or business type, it should also be truthful and accurate.
Customer Reviews: Once you have claimed your profile posted your information on Google Maps, customers will start to rate your services. You should encourage your best customers to do the same. These reviews can be a boon to your business, allowing customers to quickly get a snapshot of the quality of your services with a simple click. And in this age where a whole host of information can be relayed with a simple internet search, this is one important way that you can make your services stand out in a sea of competitors.
Google Maps optimization is one of the best ways you can differentiate your services and quickly get your name out into the public consciousness. Use the program correctly and it will, in turn, work for you.
About author: David Smith is an internet marketer, SEO specialist, and professional blogger. He can also beat the original Contra video game on NES without dying.
