How To Print Cash Like The Federal Government

If you’re married business man and your wife is out-of-town for the weekend, picture in your mind, what would you do?

1. Go see Iron Man 2 with your cousin and wait for the final scene after the credits?
2. Schedule an appointment to finally fix that small crack in your windshield?
3. Chop down the weeds in your yard?
4. Watch training videos on how to make your business into the automatic cash machine you know it can be; so you can finally pay-off that last credit card and take a month long vacation in Costa Rica?

Which one(s) do you think, I did?

My wife is back in her home town, taking care of her folks for about 3 weeks, I get to do whatever I want, for as long as I want… without interruption.

She’s been gone for a week. I have nearly ate all the food in the house.  I did go to the grocery store. I bought a box of candy called Nerds, three Rock Star energy drinks, generic brand sleeping pills, and a bag of salad.

I opened my laptop, Nerds, and a Rock Star and watched the third video from Eben Pagan, as part of his Guru Blueprint launch. You can watch it here now –

Guru Blueprint by Eben Pagan – Video 3: Content is CASH

(You will need to enter your name and email to access it.)

Why I’m interested in Eban Pagan’s Small Business Plan Sample Video Series?

The other day, I was reading comments from people who wanted to buy real estate as an investment. I found one website that had over 400 comments. Then I started to see a disturbing trend.

I found quotes like:

I would like to get started if it’s true your information can help me do that without using my credit and money. I’m a college student right now myself, own a duplex that is upside down at the moment.

I am a Realtor and have had to file chapter 7 this year after having a credit rating in the 740’s for years. I don’t have cash at this point to invest. Is this a realistic business endeavor for me considering my current financial condition ?

These folks want to invest in a particular income property real estate niche. They wanted to buy into the real estate guru’s system. However, 35% of those who commented also mentioned they had cash or credit problems.

As I read on, I began to think why don’t these people first focus on increasing their personal income and clean their credit problems…

Then focus on income property investing.

That’s when I reminded myself, “Kendall, that is why you work with professionals who like their day jobs and are successful.”

Most of them understand, like my doctor buddy, if their primary source of income is gushing out money, then they’ll look to create other streams of income.

If it’s flat-lining then they will try to find ways to revive it. Place those electric shock paddles on it and yell “CLEAR!”

2 Step Sample Marketing Strategy To Turn What You Know Into An ATM Machine

Around the 9 minute mark, Eben presented a “formula” for converting your offer into content that is of high perceived value.

Want to know without even watching the third video?

Here’s Eben’s 2 Step Process:

Step One: Create a “Magic Formula” and then give it a name.

These are the steps…

1. What is the solution to your prospects problem?
2. What are the three specific action steps your prospect needs to do to solve their problem?
3. Name your system using the phrase “The three-step system (for example, “The three-step system for… eliminating your credit card debt in half the time“)

Step Two: Link the formula to the three most important human values.

This is really killer stuff, so read carefully…

Eben recommends you focus on the following as the most important life values when it comes to your information products –

1. Money
2. Time
3. Work

We want more time, or less time doing things we don’t like.  We want more money and less work.

No problem, right?

Ask yourself how you can save your client these three elements based on what you currently do.

For example, if the problem your clients have is bad credit score and you solve it with a special process that increases credit scores quickly, then your system can… “show how to increase credit score in 37 days… or something like that.

Does Perception Knock-Out Reality?

You bet it does! That doesn’t mean you have to lie like Pinocchio. Learn how to phrase the best parts of your product.

This really is all about good clear old fashion communication and psychology.

Want a more detailed visual breakdown, go watch the third video from Eben, and on the left side he was the other 3 free videos he posted earlier in the week.

Here’s the link:

Eban Pagan’s Guru Blueprint

How do you increase perceived value in your day job or primary business?